Formerly online agencies are evolving into full service agencies through partnerships/acquisitions and recruitment of strong 'offline' creatives.
The ... read more
Every business site has been busy drawing a list of marketing and socio-economic trends for 2008 during this last month. How each marketer interprets ... read more
04/01/2008 | 11:02 am
There is hope for TV advertising if it's not on TV
Simmons researched the media behavior of 75.000 Americans through online and cati interviews.
The results show that people watching online TV show ... read more
04/01/2008 | 10:54 am
Tangible application of the polluter-pays principle in French auto industry
A new decree in France introduces a new system of bonus/malus at the acquisition of new vehicles on the market. It is a concrete application of the po ... read more
03/01/2008 | 10:49 pm
Top 10 learnings from Stichting Marketing Congress
The House of Marketing’s consultants were actively listening to all the key presentations of the Stichting Marketing Congress held in Gent last Decemb ... read more
