Every year, Interbrand is publishing a list of the 100 most valuables brands. Always interesting to take a look at, but what others do with this list ... read more
23/08/2007 | 10:22 pm
An innovative criterion for assessing a brand: courage
Brands that dare engage. Brands that dare act consequently with their engagements. Brands that dare innovate and surprise the consumers. Brands that a ... read more
That ‘Perception is in the eye of the beholder’ is not a new thing for marketeers.
One of the most common (mis)perception stories is that of drinking ... read more
