Archives / July 2007


   Buzz still needs Mass Media
posted by Michele Mees to Innovation in Media
Nielsen released the results of an experimental study seeking to understand the relationship between online buzz, media spend and actual sales during ...   read more

  26/07/2007 | 10:11 pm



   Anderlecht scores with Multimedia offering
posted by Hans Demarneffe to creative thinking
Who will dominate the next Belgian football championship remains an open question, but Anderlecht is clearly taking the lead when it comes to embracin ...   read more


  26/07/2007 | 04:42 pm



   Pyjama Parties at Ikea: this week only!
posted by Michele Mees to Innovation in Retail
This week (23-27 July), Ikea Oslo is opening the Ikea Hostel, where customers can stay overnight if they haven't finished their shopping. The Ikea ...   read more

  25/07/2007 | 07:15 am



   Web Relations next to Investor Relations and Public Relations
posted by Michele Mees to Innovation in Media
Vodafone Nederland has installed a division Web Relations next to its divisions Public and Investor Relations. The objective is to actively follow we ...   read more

  24/07/2007 | 10:57 am