Archives / July 2006


   Aborder le marketing par tous les sens; Renault embraye sur le multisensoriel
Ce n'est pas un fait nouveau : l'industrie automobile s'intéresse à l'odorat depuis près de dix ans et au toucher depuis six ans. D'ailleurs, les ...   read more

 



   A 3G license: asset or liability?
Reading e-mails, browsing the net, placing video calls or buying products. These are just a few examples of the many possibilities "third generation" ...   read more


 



   Only interested in buying the most popular items?
No time to visit the most trendy shops in the country or to find the most wanted products of that moment? In Japan, ranKing ranQueen offers thé soluti ...   read more


 



   Fuel for Travel : Customize your in-flight entertainment program
Located in Schiphol's Departure Lounges 1 and 2, the Fuel for Travel - a partnership between Talpa, Samsung Electronics and Amsterdam Airport Schiphol ...   read more


 



   Talking paper in Japan!
In Japan, Toppan Forms Co has launched paper that talks. This so called "audiopaper" is just 0.75mm thin and contains the latest state-of-the-art tech ...   read more


 



   Golfing in sexy company
In the UK, the ladies of Eye Candy Caddies make golfing more sexy than ever. The agency rents out models in pink uniform as caddies to golfers. The ca ...   read more


 



   A toothpaste which keeps you on your diet!
For health-conscious consumers, keeping fit and slim and having white teeth are big concerns. White Glo and F.A.S.T. are now both launching a toothpas ...   read more


 



   Rent the wheels of your dreams
Haven't we all wondered at least once how it would be to take the controls of a Ferrari F430 Spider, an Aston Martin Vantage or a TVR Sagaris? Don't w ...   read more


 



   Painting the skies
Last April SN Brussels Airlines and Virgin Express were put under the common ownership of SN Airholding. Since then the two airlines have been working ...   read more


 



   Ils sortent du lot et le savent. Les leaders charismatiques offrent une valeur ajoutée impalpable et pourtant ô combien différenciante, Lionel Bellenger
Lionel Bellenger est directeur général adjoint du groupe de communication et de formation Nuages Blancs Centor Idep. A ce titre, c'est l'un des expert ...   read more

 



   An overview of the latest buzz-marketing tools!
Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revo ...   read more

 



   Baby Boomers and Generation Xers Become Hands-On Philanthropists
Young and Wealthy and Giving It Away: The rich don't give their money away like they used to. Unlike their predecessors, today's multimillionaires don ...   read more

 



   Ten trends to watch in 2006 according to McKinsey
Predicting short-term change is nearly impossible, but long-term trends can be gauged by taking an analytic and historical perspective. Ten trends—m ...   read more

 



   MuziKarts: prepaid music cards by MuziPlay
Faced with heavy competition by amongst others iTunes Music Store, Turkey based MuziPlay forged itself a larger market by selling prepaid music cards. ...   read more


 



   Un journal en temps réel sur une simple feuille électronique
Scénario fiction ? Plié, enroulé et glissé au fond d'un sac, le journal lisible sur papier électronique est déjà là. Ou presque. En Belgique, 200 lect ...   read more

 



   Really Cool Foods launches component cooking
Ever wondered how to prepare an extensive meal in no more than 20 minutes? For people with just that goal Really Cool Foods developped the concept of ...   read more


 



   Interaction in a company is key to create competitive advantage!
Companies are looking for ways to improve the effectiveness of their top talent: workers who interact with others and draw on experience and judgment ...   read more

 



   Learn From Innovation Abroad, Arnoud De Meyer , Sam Garg, INSEAD Working Paper
Innovation used to be an activity that was mainly carried out by companies in industrialised countries. It still is often mentioned as the ultimate de ...   read more

 



   A few top business trends according to McKinsey
Executives see innovation and the free flow of information as the primary drivers of ever-faster change in the business world, according to a McKinsey ...   read more

 



   Lunch4Kids: a healthy and convenient school lunch for kids
Two entrepreneurs came up with their own solution to the healthy kids lunch problem: Lunch4Kids. Packaged like a McDonald's Happy Meal, each lunchbox ...   read more


 



   Bacardi sponsors party at your home or office
Bacardi Bespoke is a service from Bacardi in the UK that brings bars to customers' homes or offices. The bars come complete with glasses, ice, equipme ...   read more


 



   Raiffeisen opens first bank for women in Austria
Austria's first bank for women was recently opened by Raiffeisen in the ski resort town of Gastein. The concept was developed in association with Emot ...   read more


 



   La marque en désuétude, par Patrick Willemarck
...La vérité, c'est que nous sommes victimes d'une sur-évaluation du rôle de la marque et d'une sous-évaluation de la capacité du client à reconnaître ...   read more

 



   Organic food delivered on your doorstep!
Aarstiderne delivers boxes of organic vegetables, fruits, meat, fish and bread directly to the doorstep of customers every week or fortnight. Thirty t ...   read more


 



   Outernet strategy
The CBS television group has implemented an 'outernet' strategy for the 2006/2007 television season. They have implemented an innovative marketing ...   read more


 



   GPS to find your way in the supermarket
Where to find the shampoo? And where can you find hankies? Everyone gets sometimes lost in the supermarket, looking for that one product that is hardl ...   read more

 



   Dinner in the sky!
Belgian Dinner in the Sky offers event organizers a new way to make their event highly memorable: a table, with 22 seated guests, is suspended from a ...   read more


 



   Instant car prices via SMS
CarSpotter and Parker's SMS Price Check both offer vehicle price checks by sms/text message. Parker's, a UK publisher of car pricing guides, intro ...   read more


 



   Compact Solio solar charger makes handy take-along for cellphones, iPods and cameras
WHAT'S HAPPENING? Fun in the sun gets a jolt of power with Solio, a solar-powered battery charger for iPods, GPS, cellphones and even digital came ...   read more


 



   12 different ways for companies to innovate
Faced with the prospects of slow growth, commoditization and global competition, companies like General Electric Co., Microsoft Corp. and Ford Motor C ...   read more

 



   Top-secret Ford project aims to produce a totally recyclable car by 2008
WHAT'S HAPPENING? Beleaguered Ford Motor Company isn’t just getting lean, it’s thinking green. Its top-secret Piquette Project, recently unveiled ...   read more

 



   For those who love sweet ... dessert-only restaurants!
The newest addition to the niche restaurant scene is the dessert bar. Room 4 Dessert (New York), Espai Sucre (Barcelona) and, ChikaLicious, limit thei ...   read more


 



   Generate your own energy at home!
Without a doubt, continuing concerns about climate change and skyrocketing energy prices are fuelling interest in alternative sources of energy. Altho ...   read more


 



   Karla: a healthy beer for women!
Karla is a new beer for women, marketed as improving health and well-being. German brewer Karlsberg (not to be confused with Danish Carlsberg), is ...   read more


 



   France or Britain: who wins in Telecom Innovation ?
British Telecom has been traditionally the European Telecom providers with most innovative idea's. However, in the last years, most new telecom servi ...   read more

 



   Growing skin tissue around metal: The Terminator is not far off
Wow. British scientists have developed the technology that enables artificial limbs to be directly attached to a human skeleton, press reports have s ...   read more

 



   Example of customer created ads: Moe's Southwest Grill
The Atlanta-based agency ViTrue's first campaign is being launched later this week. A partnership with Moe's Southwest Grill (a fast casual Tex Mex ch ...   read more


 



   Video with the nine principles of innovation according to Google
In this video on the Stamford website, Google VP of search products and user experience Marissa Mayer (their innovation guru) gives a presentation on ...   read more

 



   What are the drivers for innovation?
Renee Hopkins Callahan, editor of the Corante Innovation Hub, and two of her coworkers have written a very interesting white paper entitled, "What Dri ...   read more