Crafters learn, create and share at Gems to Jewels jewelry-making parties
WHAT'S HAPPENING ?
Gems to Jewels adds handcrafted necklaces, bracelets ... read more
31/05/2006 | 07:54 am
Get your temporary anonymous mobile phone number!
posted
by Geert Laenen to Innovation in Mobile Marketing
A clever new service from the UK, Safe Talk allocates temporary phone numbers to customers who'd rather not give out their real number to just anyone. ... read more
MPreis, a chain of supermarkets in western Austria, bills itself as "The Seriously Sexy Supermarket". The company's stores literally stand out because ... read more
ViTrue is creating a platform for consumers to create commercial videos for brands.
Although many companies have been experimenting with consumer- ... read more
28/05/2006 | 07:34 am
New competition for Ryanair and Easyjet? Combining low cost with high quality!
posted
by Geert Laenen to innovative products / services
Like JetBlue, the U.S. carrier that first brought no-frills chic to air travel, Japanese StarFlyer combines low cost with high quality.
"Blazing t ... read more
27/05/2006 | 07:24 am
Losing fat while you're lying in the sun?
posted
by Geert Laenen to innovative products / services
Bliss’ Ray of Hope sunscreen promises to melt fat, too
WHAT'S HAPPENING?
Lose weight while you’re lying around? Bliss’ Ray of Hope multitasking ... read more
26/05/2006 | 08:07 am
The ultimate of scarce offers on-line: one deal a day!
What's the ultimate in curated consumption? Limiting your customer's choice to one product a day. Add a pinch of eBay-style excitement and bargain hun ... read more
25/05/2006 | 08:03 am
Fed up with installing your car gadgets yourself?
posted
by Geert Laenen to innovative products / services
Navigation systems, mp3 enabled hifi sets, speed camera sensors… As straightforward as installation may seem when a customer buys the gadget, as hard ... read more
24/05/2006 | 07:45 am
Vodafone launches its mobile tryvertising bus!
posted
by Geert Laenen to Innovation in Mobile Marketing
To launch its 3G network last fall, Vodafone Australia commandeered two big red buses and morphed them into mobile concept stores, packed with 3G phon ... read more
23/05/2006 | 07:38 am
Ice cream factory in a vending machine
posted
by Geert Laenen to innovative products / services
Banana ice cream with peanut butter cups mixed in? Not a problem for MooBella, a high-tech vending machine that makes ice cream to order in 45 seconds ... read more
22/05/2006 | 08:06 am
Finding parking space made easy via your mobile phone
posted
by Geert Laenen to Innovation in Mobile Marketing
SpotScout claims to be the world’s first mobile exchange marketplace for parking spots, connecting parking spaces with drivers that are desperately se ... read more
21/05/2006 | 07:29 am
Order a ceramic caricature of your best friend on-line
posted
by Geert Laenen to innovative products / services
Red Dot Concept, a Singaporean manufacturer, creates ceramic caricature dolls based on photos supplied by customers. Artists make the dolls by hand, w ... read more
20/05/2006 | 08:06 am
Health trend gives opportunities to healthy fast food chains
A healthy alternative to fast food: Kauai, a South African healthy fast food chain, is expanding rapidly.
Since 1996, Kauai has opened an average o ... read more
19/05/2006 | 07:20 am
Mobile technology to satisfy consumers' infolust - Part 2
posted
by Geert Laenen to Innovation in Mobile Marketing
How to feed the info need? Get inspired by these examples of entrepreneurs using mobile technology to satisfy consumers' infolust.
• PriceNoia Mob ... read more
18/05/2006 | 08:02 am
Mobile technology to satisfy consumers' infolust - Part 1
posted
by Geert Laenen to Innovation in Mobile Marketing
How to feed the info need? Get inspired by these examples of entrepreneurs using mobile technology to satisfy consumers' infolust.
• AskMeNow | Ce ... read more
17/05/2006 | 09:59 am
Nespresso & Illy also invited their customers to innovate for them!
posted
by Geert Laenen to idea generation strategies
Nespresso’s 2005 Design Contest aimed at imagining the future of coffee rituals, yielded gems like the Nespresso InCar coffee machine and the Nespress ... read more
16/05/2006 | 07:36 am
Finally a car-dealer targeting women!
posted
by Geert Laenen to innovative products / services
Australian SHEdrives is bent on making the automotive industry female friendly. Whether it's assisting women in buying a car online from their virtual ... read more
15/05/2006 | 07:13 am
Nokia invites customers to innovate for them!
posted
by Geert Laenen to idea generation strategies
The Nokia Concept Lounge took place in summer 2005 (some brands DO get it, and surprisingly it's often the brands that already have a strong competenc ... read more
Virtually every brand these days seems to be inviting their customers to contribute to their next advertising campaign. Definitely a great example of ... read more
13/05/2006 | 07:22 am
Procter&Gamble involves customers to develop new product ideas
posted
by Geert Laenen to idea generation strategies
A more ongoing approach involving outside experts can be found at Procter & Gamble, which launched its dedicated Connect + Develop program about five ... read more
12/05/2006 | 09:38 am
Real authentic traveling & dining in Europe!
posted
by Geert Laenen to innovative products / services
Services like Meet The Danes and Like a Local make it easy for travellers to meet locals and to really get to know the place they're visiting.
Offe ... read more
11/05/2006 | 08:00 am
Customer referrals made easy on-line
posted
by Geert Laenen to Innovation in Webmarketing
With more and more businesses using referral rewards to attract new customers, a new business has jumped in to help consumers cash in on the system.
... read more
10/05/2006 | 04:11 pm
Cashstore.fr: on-line loyalty takes a new dimension
posted
by Geert Laenen to Innovation in Webmarketing
Cashstore.fr is a French service that offers its members cash back for purchases made online, as well as a percentage of purchases made by their team ... read more
10/05/2006 | 08:00 am
Customization: create your own travel package!
posted
by Geert Laenen to innovative products / services
Joining the customer made revolution, Belgium tour operator Wasteels has set up a division called Club Tours, which allows amateurs to create travel p ... read more
09/05/2006 | 08:00 am
Google and Volkswagen drive a new auto navigation system into the future
posted
by Geert Laenen to innovative products / services
WHAT'S HAPPENING?
Google is hopping on the bandwagon of, Volkswagen. Or is it vice versa? The carmaker is teaming up with the tech megalith to conne ... read more
08/05/2006 | 07:49 am
Denim Design Lab tool kit lets DIYers create their own jeans
posted
by Geert Laenen to innovative products / services
WHAT'S HAPPENING?
Denim freaks don’t have to wait for the latest lines of custom jeans. They can roll out their own ripped-and-washed styles with a ... read more
07/05/2006 | 07:45 am
Belgian opportunity: chocolate becoming really trendy!
Chocolate bars and lounges have mushroomed globally, and Meiji's 100% Chocolate Cafe in Tokyo's trendy Kobayashi district is the freshest of the lot. ... read more
06/05/2006 | 08:05 am
After the success of Senseo, now also single serve tea!
posted
by Geert Laenen to innovative products / services
Senseo is now also booming in the US after its successful start in Europe. Senseo alone has sold over 10 million machines and the pod revolution hasn' ... read more
1,000 senior managers selected Apple (again) as the world’s most innovative company.
Top 10 results of the survey:
1. Apple
2. Google
3. 3M
4. ... read more
03/05/2006 | 05:30 pm
A new washing cloth that washes you cleaner than clean!
posted
by Geert Laenen to innovative products / services
Purimax microfiber skin-buffing cloth takes grit out of dermabrasion
WHAT'S HAPPENING
At the 2006 International Home and Housewares Show in Chic ... read more
CUSTOMER RECOMMENDATIONS GET FIVE STARS
By John Gaffney, Executive Editor
Word-of-mouth marketing requires that your company stay close to the pu ... read more
01/05/2006 | 08:19 pm
Orange UK gives customers what they want in e-marketing
ORANGE SEES GREEN WITH EMAIL PROGRAM
By Martha Rogers, Ph.D.
Emails from a telecom provider don't normally inspire loyalty. Most often these emai ... read more
01/05/2006 | 08:11 pm
Customization: create your own travel package!
posted
by Geert Laenen to innovative products / services
Joining the customer made revolution, Belgium tour operator Wasteels has set up a division called Club Tours, which allows amateurs to create travel p ... read more
While wine continues to gain in popularity, many consumers have trouble picking a bottle they'll like. Especially in wine stores that seem to revel in ... read more
01/05/2006 | 07:47 pm
Book a holiday to your own "tribe-island" bear Fiji!
posted
by Geert Laenen to innovative products / services
Launched last week by two young British entrepreneurs, tribewanted is creating a global tribe that will develop a sustainable eco-community on an isla ... read more
The Case for an Identity Preference Service: Saving the Relationship Marketing Industry
Consumer preference services are a proven tool to curb the ... read more
01/05/2006 | 07:19 pm
Let the customer create your own ads!
posted
by Geert Laenen to Innovation in Webmarketing
Firefox Proves Customers Are the Best Marketers
Firefox Flicks, a video contest that asked Firefox enthusiasts to help promote Firefox through sh ... read more
MoslBuddJewChristHinDao “unifaith” fragrance celebrates one love, many gods
WHAT'S HAPPENING?
Smells like global spirit? That’s the divine essenc ... read more
01/05/2006 | 06:48 pm
IPIFINI customizes your own soda flavor
posted
by Geert Laenen to innovative products / services
IPIFINI's Programmable Liquid Container gives soda lovers push-button custom flavor
WHAT'S HAPPENING?
IPIFINI's Programmable Liquid Container gi ... read more
