Events


Intensive Innovation Workshop
April 24, 2003

Who can participate?

CEO's, Innovation Managers, other managers involved in Innovation Management Projects.

Why should you participate?

You will be working on specific topics together with managers involved in Innovation Management Projects.
The workshop formula gives you the opportunity to learn from the experience and insights of other participants and The House of Marketing consultants.
The number of participants to the workshop is limited to 10.

What areas will we cover?

We will be discussing the following topics:

  • How to motivate employees to participate in Innovation Management Projects, and to take on activities on top of their regular workload?
  • Innovation Metrics: how to measure effectiveness?
  • How to move from innovative ideas to business concepts?
  • Every participant is invited to suggest 1 additional topic.
Practicals: workshop from 2-6 pm, followed by dinner.




Exclusive Seminar Driving Growth through Innovation
February 20, 2003
On February 20th 2003, The House of Marketing organized an exclusive seminar with Robert Tucker, the author of Driving Growth through Innovation. More than 70 managers participated in this Innovation Management seminar.

Check out the pictures of the Seminar and the after party/reception here.

Robert Tucker is an authority in the field of Innovation Management. He took the audience through the main findings of the research he conducted with leading innovative companies.